Mascot redesign

In 2012, Chuck E. Cheese's announced that their Chuck E. Cheese mascot would receive a new major makeover to make the character look more like a rockstar.[25] Jaret Reddick, lead singer of the musical group Bowling for Soup, was hired as the new voice of Chuck E. Cheese,[26] who had been voiced by Duncan Brannan for many years.

The newly designed character was featured in a series of advertising campaign spots produced by Sugar Film Productions, Reel FX and BREED.[27]